We recognize that improving outcomes in health and other technical areas relies not only on strengthening health and other systems and services but also on investing in efforts to address social norms. We work with everyone from local communities to national governments to integrate social and behavior change approaches into interventions that strengthen systems and services, creating an enabling environment for long-lasting social and behavior change. These activities help stakeholders build and institutionalize capacity to design, manage, monitor, and evaluate social and behavior change activities.
Social and Behavior Change for Health.
Dr. Kartlos Kankadze
Senior Technical Advisor, USAID Global Health Supply Chain Program-Procurement and Supply Management (GHSC-PSM) Project
Catalyzing Behavioral Change
High-impact communications campaigns transformed awareness and prevention of health challenges in Zambian communities.
To Squash Superbugs, Look to Behavior Change
In Alexander Fleming’s 1945 Nobel Prize acceptance speech, in honor of his discovery of penicillin, he included a cautionary tale of a young man who was plagued by a sore throat and cough during a leisurely walk home after a long day’s work. The man in Fleming’s story passes a local pharmacy and purchases antibiotics.…
News: Delving into Social and Behavior Change at the #SBCCSummit
Intractable development challenges demand solutions that shift norms, change behaviors, and amplify the voices of those who have the most at stake. Social and behavior change communication (SBCC) make these solutions possible. At the 2018 International SBCC Summit — Shifting Norms, Changing Behavior, Amplifying Voice: What Works? — global practitioners convene to explore what works…
Gender Mainstreaming and Integration: 3 Themes for Ensuring Impact in Social and Cultural Norms
The importance of gender mainstreaming and integration The disparities between men and women have resulted in women often bearing the burden of development needs, and as a result, gaining fewer benefits from development interventions. Yet, we know that improving access to health and education for girls will contribute to better child, maternal, and family health…
Safe Love: Breaking Taboos About Sex in Zambia
Can social and behavior change communications (SBCC) actually influence people’s behavior in the real world? The results of USAID’s “Safe Love” HIV Prevention Campaign in Zambia suggest that they can, even when it comes to taboo subjects like sex. The campaign’s outcome evaluation also underscores the power of good storytelling that resonates with real people…