Our Specialists.

Director Debora B. Freitas Lopez

Debora B. Freitas López, who has over fifteen years of experience, currently serves as the social and behavior change (SBC) point person for the Global Health Division and the rest of Chemonics. She has led in the design, implementation, and monitoring and evaluation of multilevel initiatives for social and behavioral changes in health and other sectors. Through her work and consultancies with international development organizations and donor entities, Ms. Freitas López has supported the establishment of SBC initiatives for specific social issues and strengthened capacity of stakeholders, decision- and policy-makers. She is currently the co-chair for the SBC Working Group for CORE Group and represents the CORE Group on the SBC Alliance. She also serves on the Roll Back Malaria SBCC Working Group Steering Committee and was previously a member of the American Public Health Association’s Publications Board. Ms. Freitas López holds an M.S. in health evaluation sciences/epidemiology and B.S./B.A. in chemistry/physics from the University of Virginia.

Blog Posts by Debora B. Freitas Lopez

Gender Mainstreaming and Integration: 3 Themes for Ensuring Impact in Social and Cultural Norms

The importance of gender mainstreaming and integration The disparities between men and women have resulted in women often bearing the burden of development needs, and as a result, gaining fewer benefits from development interventions. Yet, we know that improving access to health and education for girls will contribute to better child, maternal, and family health…

Multidimensional Approaches Are Needed to Achieve Global Health Goals

Last year, the 17 Sustainable Development Goals (SDGs) and their 169 targets were presented as part of an integrated and indivisible framework that builds on the Millennium Development Goals (MDGs), including completing what the MDGs did not achieve. The SDGs were created to continue the focus on key development priorities – such as poverty eradication,…

Social and Behavior Change Communications — More than Just Mass Media

Social and behavior change communication (SBCC) is a mystery for many outside of the discipline. For one, it is different than behavior change communication (BCC). BCC solely focuses on promoting individual behavior change. On the other hand, SBCC also considers the social contexts, systems, and structures that lead to an enabling environment for social change…