Industry

Tourism

Chemonics International is a global leader in sustainable tourism and development. With over five decades of experience developing tourism in over 60 countries, we guide destinations from vision to reality, crafting inclusive tourism systems that drive economic opportunity, protect cultural and natural assets, create jobs, and grow enterprises while building local capacity for long-term success.

Strategic Planning & Destination Management

Strategic Planning & Destination Management

We help destinations move from vision to strategy to reality.

Chemonics leads the development of tourism policies, legal frameworks, land use plans, and governance structures that ensure long-term, sustainable, and inclusive growth. We build and strengthen Ministries of Tourism, cultural and heritage management agencies, and Destination Management Organizations (DMOs), guide institutional reform, and set foundations for investment, coordination, and growth.

Sustainable Product Development & Experience Design

We turn destinations into living experiences.

Chemonics designs and activates high-value, culturally authentic, and environmentally responsible visitor experiences, from rural trails and gastro routes to heritage circuits, artisan clusters, adventure and adrenaline thrills, and immersive festivals.

Environmental Stewardship & Climate Resilience

We integrate sustainability into every project.

Tourism can be a force for environmental protection. Through climate-smart destination planning, biodiversity management, and support for low-impact infrastructure, Chemonics ensures that fragile ecosystems, from coral reefs to national parks, are protected, while remaining accessible and engaging for visitors.

Investment & Financial Structuring

We unlock capital and build investor confidence.

Chemonics supports destinations and businesses in identifying investable opportunities, structuring public-private partnerships (PPPs), developing SME finance solutions, and bringing impact investors and commercial banks into the tourism space.

Destination Branding, Marketing & Sales

We help destinations find their voice and their market.

Our work includes brand architecture, storytelling, content development, and market activation across digital platforms, media channels, and trade networks. We also support domestic and international sales channel development, positioning destinations for success in a competitive global marketplace through effective B2B and B2C channels.

Workforce Development & Human Capital Development

We partner with destinations to skill youth, supervisors, and leaders to deliver on the brand promise and lead growth.

Chemonics improves tourism and hospitality education systems, trains service providers, and builds pathways into the workforce for youth, women, and underrepresented groups. From vocational school reform to hotel staff certification, we raise the bar on quality and inclusion.

Impact in Numbers

Bosnia

10%

Increase in arrivals in 2024
Jordan

20%

Tourism’s contribution to GDP
Morocco

1,500%

Rural tourism growth

Case Studies

Transforming Jordan’s Tourism Sector

Jordan, a country renowned for its rich history and stunning landscapes like Petra and Wadi Rum, sought to enhance its tourism sector to drive economic growth and preserve its cultural heritage. This required developing sustainable tourism initiatives, diversifying its offerings, and attracting a wider range of international visitors.

Unlocking Tunisia’s Tourism Potential

Tunisia, a nation rich in history and natural beauty, sought to diversify its tourism sector, extend its reach beyond coastal areas, and maximize the economic benefits for local communities while preserving its unique cultural heritage.

Elevating Bosnia and Herzegovina

Bosnia and Herzegovina, a country with captivating natural landscapes and a rich cultural heritage, aimed to elevate its standing as a premier travel destination and enhance visitor engagement to drive economic growth, particularly within the context of a global pandemic.

Featured Experts

Ibrahim Osta
Senior Advisor, Economic Growth & Global Tourism Lead

Ibrahim Osta is a seasoned tourism development expert with over two decades of experience in designing and leading major international tourism projects. He directed a program to develop a sustainable tourism program in Bosnia and Herzegovina and led a US Government-funded $100+ million tourism development initiative in Jordan, significantly boosting its tourism economy. Osta has worked in countries including Uzbekistan, Nepal, Egypt, and Tunisia, supporting sustainable tourism, job creation, and destination resilience. He has been a key speaker at global tourism forums and co-led the UN International Year of Sustainable Tourism Global Forum. Osta is a board member of Jordan’s Development & Employment Fund where he received the King Abdullah II Award for Entrepreneurship.

See Profile

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