Empowering Youth to Succeed in Market-Driven Agriculture.

Technical Brief | October 31, 2017

USAID’s Maximizing Agricultural Revenue and Key Enterprises in Targeted Sites (MARKETS II) project strived to increase youth participation in agriculture. To date, the project has empowered 231,884 Nigerian youth and honed their sense of pride in the agricultural sector.

In Nigeria, the Maximizing Agricultural Revenue and Key Enterprises in Targeted Sites (MARKETS II) project addressed constraints in the agricultural value chain to improve rural farmers’ performance, income, and food security. To change how young Nigerians view and engage in the sector, MARKETS II promoted agriculture as “agribusiness,” engaging youth not just in farming, but in other opportunities along the agricultural value chain; for example, as youth service providers.