Since the ratification of two trade agreements in 2014, Moldova has been making steps to better position its brands and take greater advantage of its duty-free access to some of the world’s most prosperous markets.
High-Value Viticulture Enables Two Generations to Return Home from EU.
Project Success Story | January 10, 2019
With just a small investment from the Moldova Competitiveness Project, two generations from a small village, who previously worked abroad, have turned their talent and passion for wine making into a successful brand, built on the deep heritage of their roots.
A Moldovan man, who previously worked in Italy for a better livelihood, is now able to return home and achieve his dream of creating high-quality wine, with the help of his daughter and the Moldovan Competitiveness Project (MCP). Funded by USAID and the government of Sweden, the MCP launched the Association of Small Winemakers (ASW) Mentorship Program, a peer-to-peer assistance activity where emerging new small wine producers are assisted by experienced winemakers. Producers gain access to shared equipment, a marketing and promotion platform, and unique market positions, in addition to new technical knowledge. Since its launch, the ASW mentorship program has enabled 22 small wineries to emerge and focus on high value, bottled wine production, creating economic development, stimulating job creation and providing credible opportunities for Moldovans to stay and find success at home.