Market Systems Development Analysis Framework.

Tool | May 31, 2020

The facilitative, systems approach required for market systems development (MSD) is not always intuitive to project staff. The MSD Framework is a tool that walks teams through the analysis of a market system.

The facilitative, systems approach required for market systems development (MSD) is not always intuitive to project staff. Those accustomed to working on traditional development programming have focused on training for beneficiaries, and those coming from the private sector have focused on one business, not an entire system. That challenge became clear when a Chemonics-led team created the first work plan for the USAID Agriculture and Rural Development Support project (ARDS) in Ukraine in 2016.  Despite feeling that the project team had a good grounding in the theory of the market systems approach, the work plan quickly filled with training and workshops. Chief of Party Patrick Rader and Deputy Chief of Party Kseniya Sydorkina decided to pause and develop a tool that would help the entire team think through market systems and create a more flexible plan.

The result was the MSD Analysis Framework. The tool includes three straightforward stages as a framework to walk a team through the analysis of a market system: a) Background (identify opportunities and system constraints); b) Analysis Framework (identify needs and gaps in the system); and c) Strategic Framework (identify behaviors and processes that need to change, key outcomes, and solutions and interventions). We’ve also shared an example of a completed analysis framework tool used under ARDS for the fruit and vegetables value chains. The MSD Analysis Framework is easy to adapt for any context and program by choosing a value chain or system issue to focus on and then inserting the most relevant actors in each section. ARDS, for example, used the framework tool to understand the dairy and fruits and vegetables value chains, their supporting functions, as well as agri-food controls. Learn more about the tool in this Market Systems Development Hub blog post.