Manager Melissa Rickman
Melissa Rickman is a manager in Chemonics’ East and Southern Africa Division.
by Melissa Rickman
Can social and behavior change communications (SBCC) actually influence people’s behavior in the real world? The results of USAID’s “Safe Love” HIV Prevention Campaign in Zambia suggest that they can, even when it comes to taboo subjects like sex. The campaign’s outcome evaluation also underscores the power of good storytelling that resonates with real people…