A group of cooks watching someone use a mixing machine.

Investing in Women .

In Jordan, young women are getting a chance to work in the growing tourism and hospitality sector.

The Middle East is among the fastest-growing regions in the world for international tourism. Although Jordan is seen as an island of peace and stability in the region, it lags behind its neighbors as a tourism destination. For a country that depends on tourism for 10 percent of its gross domestic product and a large number of jobs, this has significant implications for the economy. Of the more than 41,000 people working in Jordan’s tourism sector, women make up only 10 percent. This proportion is low and there is much scope for improvement, as tourism can offer many great career opportunities for Jordanian women.

Traditionally, as in many cultures around the world, Jordanian women have been expected to make home and hearth their priority. This paradigm is changing as more women begin investing in education and careers. Among available career tracks, hospitality and tourism stand out as promising, attractive options that are acceptable to their families and friends and hold earning potential.

Dana Al Sabbagh is one woman who is blazing this path. She received a scholarship, funded by the USAID Jordan Tourism Development Project, to study culinary arts at the Royal Academy of Culinary Arts (RACA), the first step to realizing her passion for a career in the field.  As a key part of their efforts to develop and promote the tourism sector in Jordan, the project actively supports the greater involvement of women in the sector by encouraging young women to pursue tourism and hospitality studies and gain qualifications needed to work in the industry. In 2010, 10 young Jordanian women, including Dana, received scholarships funded by the project to study at RACA.

“We firmly believe that dedicated women like Dana will make a prosperous difference in Jordan’s culinary world. The combination of such support and our academic program will surely result in more women being successful in what is considered to be a highly competitive industry in the region.”

Chef Anton Würsch, director of programs at the Royal Academy of Culinary Arts (RACA)

"I have wanted to study culinary arts for a long time. Here, I have learned that culinary art is a field that reaches beyond cooking; it is based on science and measurements and is also about adding value and creating a memorable food experience.”

Dana Al Sabbagh, recipient of scholarship for culinary arts

Dana’s family always supported her passion for cooking. In 2010, when her husband heard through a local community promotion campaign about the scholarships to study at RACA, he rushed to tell her the news.

“My husband and father really encouraged me to apply, and I was amazed by their positive reaction,” she said. “Many women I know are now considering taking up hospitality education. When they ask for my opinion, I tell them that if they have a true passion to work in hospitality, then they should go for it; it’s rewarding and offers a variety of promising careers.”

According to chef Anton Würsch, director of programs at RACA, “The Royal Academy of Culinary Arts’ gratitude is endless towards the USAID tourism project scholarships to its students, since we firmly believe that dedicated women like Dana will make a prosperous difference in Jordan’s culinary world. The combination of such support and our academic program will surely result in more women being successful in what is considered to be a highly competitive industry in the region.”

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Jordanian women received scholarships funded by the project to study at Royal Academy of Culinary Arts

Dana completed her six-month internship at a leading 5-star hotel in Amman and graduated from her program at RACA in early 2012 with an honors award diploma. After her graduation, she had an opportunity to travel to Bahrain to gain international exposure in culinary arts.

“I have wanted to study culinary arts for a long time. Here, I have learned that culinary art is a field that reaches beyond cooking; it is based on science and measurements and is also about adding value and creating a memorable food experience,” she explained. She is finally on the path toward achieving her goal and is eager to gain international experience. She plans to start her own restaurant or pastry shop when she returns to Jordan.

Through USAID’s Jordan Tourism Development follow-on project, Economic Growth through Sustainable Tourism, Chemonics is working to increase Jordan’s competitiveness as a tourism destination by supporting public and private sectors capacity to develop and manage tourism resources in a competitive and sustainable manner, improve visitors’ tourism experiences, promote Jordan as a destination, and build human resource capacity to ensure excellent standards of service. The goal is to spur tourism while preserving Jordan’s historic and natural treasures.