Chemonics has been a dedicated partner in Jordan’s tourism development for the past two decades, collaborating with local stakeholders through various initiatives. Our approach has focused on:

• Holistic Destination Development: Chemonics led the efforts to develop Jordan’s first tourism development strategy, and subsequent updates, utilizing its proprietary conservation-led and people centric approach achieving holistic development through tourism value chain competitiveness.
• Developing Iconic Experiences: We supported the development of the Jordan Trail, a 675-kilometer hike showcasing Jordan’s diverse terrains and landscapes, passing through 72 villages and towns, and providing hikers with opportunities to enjoy local food and explore historical sites. This initiative has garnered international recognition, being named one of the best tourism destinations of 2018 by Conde Nast and National Geographic.
• Promoting Ecotourism: We developed a strategic master plan for the Ajloun mountain region, spanning seven communities and numerous towns and villages, to promote Jordan as a premier ecotourism destination. This initiative focuses on sustainable practices and community involvement.
• Enhancing Destination Promotion: Chemonics led the country’s digital marketing transformation efforts as part of the overall work to develop and support the activation of the destination marketing strategies earning Jordan the reputation of one of the best digitally driven marketing destinations in the region y and activation with Our promotional campaigns have reached 310,000 direct consumers and generated over 18 million online impressions.
• Market Diversification: Chemonics led the efforts to establish Jordan’s first Convention Bureau to support efforts to diversify markets, increase arrivals and GDP contribution.

Chemonics’ long-term engagement in Jordan has contributed to the sector’s substantial growth over the past 20 years. Notably:

• Increased Contribution to GDP: Approximately 20% of Jordan’s GDP now comes from tourism, a testament to the success of the Kingdom’s long-term tourism strategy, which Chemonics has played a key role in developing and implementing.
• Growth in Tourism Revenue: Jordan’s tourism revenue has seen substantial growth over the past two decades, demonstrating the increasing economic importance of the sector.
• Increased Visitor Arrivals: Jordan has witnessed a significant rise in visitor arrivals, reflecting the success of promotional efforts and the development of new attractions and experiences.
• Competitive Ranking: Jordan is now positioned amongst the top ranking destinations in the MENA region according to ICCA index.