Case Study

Driving AgTech Innovation in Georgia

Transforming Georgian Farming with Smart Tech Solutions
Agribusiness Strategy and Growth Advisory

The Challenge

Georgia’s agriculture sector, while employing nearly 40% of the workforce, faced declining contributions to GDP and was hindered by fragmented market access, outdated production methods, and limited digital infrastructure. Farmers lacked access to stable, high-value markets and real-time market information, while hospitality firms struggled to source reliable, high-quality local produce. The sector urgently needed scalable, technology-driven solutions to bridge the gap between producers and buyers.

Our Solution

Connecting Farmers to Markets through Mobile Tech

Chemonics partnered with the Georgian Farmers’ Association (GFA) and the Adjara Group to develop Agronavti, a mobile matchmaking and agro-market information platform. Features of the platform included:

  • Digital Matchmaking: Connected smallholder farmers with hospitality sector buyers, streamlining procurement and reducing reliance on imports.
  • GeoGAP Integration: Embedded a locally developed quality certification system to ensure product standards and reduce buyer risk.
  • Extension Services: Provided agronomic data, weather forecasts, and training materials to improve production quality and efficiency.
  • Scalable Design: Built with user input and designed for expansion across regions and value chains.

The Impact:

Millions in Sales and AI-Powered Insights

Agronavti provided the proof of concent for digital agriculture marketplaces in Georgia. Results included:

  • $6 million in farmer sales facilitated through the app.
  • 203,756 users engaged with the platform.
  • 250+ products listed, expanding market diversity.
  • AI Integration: Enabled personalized recommendations based on soil, weather, and agribusiness best practices.