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Enabling the Horticulture, Dairy, and Livestock Sectors of the Punjab Region of Pakistan

The Punjab Enabling Environment Project is working to create an internationally competitive agriculture sector while improving the quality and quantity of produce in domestic markets, thus driving economic growth.

The Punjab region of Pakistan, one of the most populated areas in the country, is going through a period of rapid development. The agriculture sector — which includes livestock, horticulture, and dairy — has long played a key role as the region’s main economic driver. As such, there are tremendous opportunities for growth in this sector.

Keeping this context in mind, the Punjab Enabling Environment Project (PEEP), funded by USAID and implemented by Chemonics, is promoting a friendly business environment to bring economic growth opportunities to beneficiaries.

The project is partnering with the Pakistani private and public sectors, as well as civil society organizations and academia, to achieve this goal. Specifically, it is developing and implementing a set of activities that will result in significant policy reform, capacity building of the agriculture sector, and investment in the Punjab province.

First, it works to accelerate advocacy for policy, regulatory, and institutional reforms through the private sector. Second, the project supports institutional capacity building to create reforms that will lead to a better enabling environment. Finally, it is mobilizing major private sector investments in horticulture, livestock, and dairy projects in support of changes to the broader business environment. All of these efforts will serve to create and sustain substantial private sector investment and economic growth.

Expected Results:

  • Leverage $150 million from private sector (external) resources
  • Create 15,000 direct and indirect employment opportunities in the target sectors




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