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Building Competitive Industries in Moldova

To prompt new investment and generate employment in Moldova, the Competitiveness Enhancement and Enterprise Development project improved productivity and access to upgraded marketing strategies for local enterprises.
To foster Moldovan industry growth, the Competitiveness Enhancement and Enterprise Development project built capacities in the apparel, information and communications technology, and wine sectors — industries identified as stable and ready for growth. In addition to increasing industry competitiveness, the project assisted in policy and regulatory reforms to promote investment and bolster Moldova’s economy. Chemonics, in implementing the project, worked with commercial banks to introduce a transaction-specific loan product and to increase use of commercial leasing options for all industries. Client banks issued 38 loans valued at $5.5 million, which enabled more than $10 million in sales.
 


Chemonics worked with apparel manufacturers to improve production planning and on-the-job training for managers and supervisors in the apparel sector. Throughout the project, productivity rose an average of 20 percent in more than a dozen cut-and-make apparel companies. The project also supported several own-label companies through brand creation and sales and marketing trainings. The project helped 15 own-label companies boost sales by developing coherent marketing approaches that included identifying target clients, redesigning products to correspond to fashion trends, and developing modern brands to compete against imported garments.
 
Additionally, the project helped information technology firms improve their software development processes and bridge the gap between demand and supply of information technology professionals. Chemonics worked to certify information technology firms to the formalized standards, organized the first information and communications technology career fair in Moldova, and launched Microsoft and Cisco information technology academies to build the capacity of students and workers.
 
With its moderate climate and fertile soil, Moldova is one of a handful of European wine-producing countries able to produce a wide range of wine styles, especially popular white varietals such as chardonnay. The project helped wineries by leading the formation of an association of quality wineries, the Moldova Wine Guild, to unite several leading wineries dedicated to raising Moldova’s image as a wine-producing nation and to penetrating new export markets.
 
Project Results
  • Assisted 115 companies in generating $84 million in sales and 3,500 full-time equivalent jobs in growth.
  • Information and communications technology exports jumped from $24 million to $114 million.
  • Client banks issued 38 loans valued at $5.5 million, which enabled more than $10 million in sales.

Project Duration: 2005 - 2010

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