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Reaching the Unbanked with Mobile Technology and Social Media: The Philippines Example

Please join the Financial Services Practice and Philippines Microenterprise Access to Banking Services IV Chief of Party John Owens to discuss harnessing m-Money, SMS, and social media to expand financial services.

Join the Financial Services Practice and Philippines Microenterprise Access to Banking Services (MABS) IV Chief of Party John Owens for a discussion of how MABS has led the innovative use of mobile banking, SMS technology and social media to improve access to finance in the Philippines. MABS has helped over 100 partner rural banks disburse over $1 billion in microloans throughout its 15 years working in the Philippines. Given that the Philippines is considered the “texting capital of the world” and ranks 7th in the world in Facebook users, using technological innovations was a natural tool to expand financial access and awareness of banks and their products.

In partnership with private businesses, foundations, and other key actors, MABS has developed and implemented several innovative mobile phone banking applications and mobile money services for rural banks and their clients, facilitating more than 3 million mobile banking transactions totaling approximately $400 million. To further help banks improve their customer reach and tap in to younger and more tech savvy clients, MABS also provides assistance to banks in the use of social networking tools like Facebook and Twitter. Come learn about how mobile banking became so prevalent in the Philippines, the project’s experience in working with banks to maximize social media impact, and best practices for rolling-out these programs worldwide.

Thursday, July 26, 2012

2:00 - 3:00 PM

Chemonics International Inc.
1717 H Street NW
Washington, DC 20006 

About John Owens

A lawyer and microfinance specialist with over 24 years of experience in microfinance, microenterprise development, and mobile financial services, John Owens has worked and lectured in various parts of Africa, Asia, the Caribbean, Latin America, and the Middle East. He specializes in helping banks set up profitable microfinance departments and the development of mobile phone banking services services.  He has managed several high-level microfinance projects and has written and lectured on various aspects of microfinance and mobile phone banking services. Since 1999, he has worked for Chemonics International and is currently the Chief of Party managing the USAID-supported Rural Bankers Association of the Philippines Microenterprise Access to Banking Services (RBAP-MABS) program, which provides technical assistance and training to over 100 rural banks in the Philippines.

Space is limited and RSVP is required. Attendees should RSVP by July 24 to



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