Planning for communications is both a science and an art — it involves analysis of stakeholders, audiences, objectives, and messages, followed by identifying the best tools to reach audiences. Our projects develop detailed communications strategies that allow them to deliver development results. Below we have a few examples of communications tools our projects have used to meet their goals and deliver development impact.
Palestinian Authority Capacity Enhancement: Community Outreach to Build Bridges Between Citizens and Government
The USAID-funded Palestinian Authority Capacity Enhancement (PACE) project
uses media campaigns to reach out to citizens. For audiences in the West Bank and Gaza, the project has worked with a prominent media company to design and produce a public outreach campaign to help strengthen public institutions and improve their services in order to increase citizen satisfaction. The campaign uses cartoon characters to deliver messages to the public through television episodes, radio shows, newspapers ads, and electronic media.
PACE hopes to change public perceptions on the quality of government services through building excitement for this campaign. For external audiences, PACE developed a project video which appears online (see below) and is an example of a larger objective where the project will deliver a steady stream of communications to internal and external audiences.