The group had little experience in poultry production and lacked adequate infrastructure and equipment for ensuring food safety and sanitation. Poor waste management had a negative impact, and limited conservation time forced it to sell live chickens, with no value added. However, its managers did not lack a strong sense of motivation to make their business work.
In early 2010, with the help of USAID’s Bolivia Rural Competitiveness Activity
, the group of eight young rural entrepreneurs and their families decided to form an ad hoc association, which allowed them to open a bank account, receive a small grant from the project, and hire service providers.
With technical support from the project, they began to organize their activities to improve the quality and increase production of broiler chickens. They built improved sheds and organized their production and distribution system to ensure weekly or biweekly deliveries to local markets. They now sell up to 600 chickens per month.
Improvements in production sheds, establishment of a distribution system, and training in clean production, allowed them to improve their chicken production. As they gained experience and continued to receive training, they increased their working capital through financial support from a local micro-lending entity. They now sell clean, high-quality chicken to local markets at good prices, thus contributing to food security for many families in the Palos Blancos Region.
The decision to participate in this business proved to be so successful and encouraging that Jorge Rea, the group leader, encouraged his partners to move forward and increase production and perhaps produce chicken feed on their own in an effort to reduce costs.