HOTPA received support from the USAID-funded Nepal Economic, Agriculture, and Trade (NEAT) Activity
with the production of high-quality promotional materials, planning, and booth rental fees. The project’s full-time tea expert, Chandra Bhushan Subba, who accompanied the delegation, said, “The 2011 World Tea Expo was a tremendous success for the promotion of Nepali orthodox tea to the specialty tea market in the United States. We had over 800 attendees visit our booth and we were able to develop contacts with several buyers.”
The HOTPA delegation made its presence felt at the event by delivering a presentation to about 130 tea buyers on the origin and history of Nepali tea. HOTPA also arranged a tea tasting for the buyers that included green tea, white tea, oolong, and gold leaf. NEAT tea consultant David Walker, who also was at the event, said, “The origin presentation and subsequent tea tasting was certainly the catalyst that piqued the interest in Nepali teas throughout the expo, and as a result drew several prominent buyers to the booth.”
Since then buyers have visited Nepal for a tour of tea factories and to discuss purchase options. Many other buyers requested samples to begin completing purchase orders.
The success of this event was underscored with the announcement of the United States Tea Association that it will help facilitate a Nepal tea tour in May 2012 to help expand the Nepal tea market in the United States.